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United Names Mishelle Davis Regional Market Development Manager For Fort Smith, Arkansas

Fort Smith, Arkansas – United Federal Credit Union (United) has appointed Mishelle Davis as Regional Market Development Manager in Fort Smith, Arkansas.

As Regional Market Development Manager, Davis will be responsible for results-driven business development while promoting corporate member engagement, business and consumer membership and loan growth, and positive public relations. As part of this objective, Davis will identify and recruit new members in new and existing markets as well as develop and maintain existing corporate memberships.

Davis’ career in the financial industry spans more than 25 years. She has been with United for 10 years and held a variety of roles including Member Service Advisor, Assistant Branch Manager and most recently was the Rogers Avenue Branch Manager.

Davis is also very active in the Fort Smith Community. She is on the Board of Advisors for the Mercy Foundation, a Fort Smith Chamber of Commerce Ambassador and serves on the Education Committee, among other volunteer commitments.

Davis currently attends the University of Arkansas Fort Smith where she is earning her Bachelor of Science in Organizational Leadership. She and her husband Chris live in Fort Smith and have three children.