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BENTON HARBOR, Mich. – United Federal Credit Union (United) is reinforcing its commitment to entrepreneurship and economic development as the Title Sponsor of Cornerstone Alliance Entrepreneurial Services’ 2026 Business Plan Certified program, a comprehensive, eight-month initiative designed to help entrepreneurs start or grow their business.
The Business Plan Certified Program equips aspiring, early stage, and growing business owners with the foundational tools, education, and confidence needed to build capital-ready business plans. As Title Sponsor, United is playing a critical role in helping entrepreneurs move from concept to launch with a strong financial foundation.
Team United and participants from the Cornerstone Alliance Business Plan Certified cohort during an informational Lunch & Learn (Photo Credit: Cornerstone Alliance)
“Supporting entrepreneurs in building a strong foundation is one of the most impactful ways we can strengthen our communities,” said Natalie Hurst, Senior Market Development Manager at United. “By investing in education, access, and financial readiness, we are helping business owners build the skills and confidence they need to grow sustainable businesses.”
Through this partnership, United will provide three financial literacy training sessions to program participants, focused on key elements of business development. Topics include business budgeting and cash flow planning, understanding business credit and lending readiness, and using banking tools to support long term growth.
“United Federal Credit Union’s investment goes beyond sponsorship,” said Brandy Jaquez, Managing Director of Cornerstone Alliance Entrepreneurial Services. “Their commitment to new and growing entrepreneurs ensures participants receive not only education, but real world tools and access that help turn business plans into action.”
Together, United and Cornerstone Alliance Entrepreneurial Services are working to strengthen the regional business ecosystem by supporting entrepreneurs, increasing business success rates, and advancing long-term economic vitality.
For more information about the Business Plan Certified Program, visit cornerstonealliance.org.
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About United
United Federal Credit Union has served its Members since 1949 by helping them to build a sound financial future. United consists of more than 190,000 Member/owners worldwide and manages assets in excess of $4.2 billion. Its corporate office and main branch are in St. Joseph, Mich., with additional branches in Arkansas, Indiana, Michigan, Nevada, North Carolina, Ohio, and Pennsylvania.
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About Cornerstone Alliance Entrepreneurial Services
Cornerstone Alliance is the leading economic development organization dedicated to fostering growth and prosperity in Michigan’s Great Southwest. Through strategic initiatives and collaborative partnerships, Cornerstone Alliance drives innovation and opportunity, positioning the region for sustainable economic success. As the leading advocate for the local business and development sector, Cornerstone Alliance delivers tailored business assistance across Berrien County.