FORT SMITH, Ark. – United Federal Credit Union (United) is pleased to announce the promotion of Jill Golding to the position of Senior Market Development Manager (SMDM) in the Arkansas region. Golding brings over a decade of experience in financial services and community engagement, with a proven track record of driving membership growth and strengthening local partnerships.
Jill Golding, Senior Market Development Manager
“Jill has been a driving force in our Arkansas market, and we’re thrilled to see her step into this strategic leadership role,” said Kaylee Ganus, Chief Marketing Officer at United. “Her deep roots in the community, combined with her expertise in business development and relationship building, make her the ideal person to lead our market development efforts. Jill’s passion for serving others and her commitment to United’s mission will continue to elevate our presence and impact in Arkansas.”
As Senior Market Development Manager, Golding will lead initiatives to expand United’s footprint across Arkansas, focusing on member acquisition, corporate partnerships, and community engagement. She will align market development strategies with branch operations to meet membership, loan, and deposit growth goals.
Golding joined United in 2022 as a Branch Manager, where she managed over $60 million in assets and led business development efforts to enhance corporate engagement and public relations. She has been instrumental in representing United through her service on the boards of Girls Inc., River Valley Community Outreach, Community Rescue Mission, and as a Fort Smith Chamber Ambassador.
“Jill’s promotion is a win for our Arkansas team and the communities we serve,” said Stephanie Riffle, Regional Vice President, Arkansas Region. “She’s been boots on the ground as our Branch Manager for the past few years, building meaningful relationships and making a real difference. I’m excited to see how her leadership in this new role will further strengthen our local connections and drive growth.”
Prior to joining United, Golding held leadership roles at Petra Allied Health and Machias Savings Bank, where she focused on business development, team management, and community outreach. She holds an Associate of Science degree from Dutchess Community College and a certificate from the New England School of Banking.
Golding is known for her collaborative approach, results-driven mindset, and dedication to continuous improvement. Her promotion reflects United’s commitment to recognizing and empowering leaders who embody its values and vision.
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About United
United Federal Credit Union has served its Members since 1949 by helping them to build a sound financial future. United consists of more than 194,000 Member/owners worldwide and manages assets in excess of $4.0 billion. Its corporate office and main branch are in St. Joseph, Mich., with additional branches in Arkansas, Indiana, Michigan, Nevada, North Carolina, Ohio and Pennsylvania. Federally insured by NCUA. Equal opportunity lender. Equal housing lender. For more information visit UnitedFCU.com.