10/26/2020 | Team United
St. Joseph, Michigan – United Federal Credit Union’s (United) annual United Way employee fundraising campaign set a new internal record netting $17,590 in individual pledges. The credit union added to that total with a dollar-for-dollar match bringing the total United Way donation to $35,180.
“I am so proud of our employees for stepping up for our communities time and time again,” said United President/CEO Terry O’Rourke. “Their generosity is truly inspiring—from volunteering time and talent to sharing financial resources with others—Team United can always be counted on to deliver when partners like United Way call upon us to help.”
The 2020 employee fundraising campaign rallied employees around the greater need that each regional United Way chapter was facing, largely due to the COVID-19 pandemic. ‘People helping people’ is part of the credit union philosophy, but has taken on a more significant meaning in 2020 as members and communities have faced a number of challenges related to the pandemic.
“United Way of Southwest Michigan is incredibly grateful for the support of United Federal Credit Union and its generous employees,” said Rachel Wade, Vice President of Strategy at United Way of Southwest Michigan. “United has a strong reputation for supporting the community, especially in times of significant need, because they step up each and every time. This year’s United Way campaign was certainly no exception. We are thankful for their leadership, and are hopeful that their results will help set the tone for other companies.”
Earlier this year, United Way of Southwest Michigan honored United for its 2019 employee fundraising campaign with the Best Community Leadership award. The Best Community Leadership award recognizes organizations that demonstrate a deep commitment to the community through their support of United Way and by encouraging other local businesses to get involved, participating year-round in United Way community events, creating innovative and attention-grabbing events to engage interest in United Way activities, delivering effective and consistent communications that increase donor participation.
“Putting values into action is part of the culture here at United,” said O’Rourke. “Our team is made up of selfless individuals who are always looking for new ways to help others and serve the community. We are grateful to work alongside our friends at United Way, and help them carry out their mission of mobilizing the caring power of communities to advance the common good.”